Mobile Design & Development
There's no debating that mobile devices and smart phones are being used to access the internet at a rapidly increasing rate.
How does your current website look on mobile devices? Designing for them presents new challenges including smaller screens, different forms of navigation, and different technical capabilities. Not only is the way information is accessed changing but the situation is different as the user could be anywhere at any time. Mobile users are more likely to be focused on finding specific information quickly than browsing for fun.
Is investing in a mobile site or app right for you? Here are some scenarios that may give you some idea:
- A mobile user could be in a store making a buying decision between your product and your competitors - can they easily access your website to get more detailed information? Does your website even offer detailed product information?
- A mobile user could be on the way to a meeting at your company, can they quickly see where your office is located or find a phone number? If your site is designed solely for a desktop browser they may not.
- You have employees consulting outside of your office that need to collect notes and file regular reports when they return to their office. That information could be collected and filed on the spot with a mobile device and application.
- A mobile user is commuting to work on the train or bus, can they read your blog or surf your site? Mobile users are able to access the internet anywhere, anytime, and often fill down-time reading websites of interest. If they're on your site you want them to have a good experience.
- A mobile user that invests in publicly traded companies heard about some news that may affect their investment, they want to get the latest press release or financial data about your company. Can they access this information?