Services
Product Collateral
Similar to corporate collateral, product collateral are the marketing pieces used to communicate your product’s brand. When launching a new product or updating an existing one, product collateral needs to accurately reflect your product’s positioning in the market. It also needs to communicate key features and strengths with clarity and style.
Your product’s branding image should be consistent across related marketing pieces, and should work well with your corporate branding image.
Commonly used product marketing pieces to convey your product's brand:
- Package Design
- Product Brochure
- Flyers
- Data Sheets
- Sales Force Presentations & Reports
Case Study
Eyelight helped Mitten develop a new product name, brand and packaging.