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Turkey Farmers of Ontario Recipe Book
  • Turkey Farmers of Ontario Recipe BookRecipe Book
  • Turkey Farmers of Ontario On Pack LabelOn-pack Label
  • Turkey Farmers of Ontario Contest WebsiteContest Website
  • Turkey Farmers of Ontario PosterPoster
  • Turkey Farmers of Ontario Recipe CardRecipe Card
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Release Your Inner Chef

THE CHALLENGE:
Promote turkey as an all-occasion meat alternative.
THE SOLUTION:
To demonstrate the versatility of this meat option, consumers were challenged to submit their favourite original turkey recipe online for a chance to win great prizes and be featured in the 2010 Ontario Turkey recipe booklet. The Ontario Turkey brand was extended further in-store with a variety of support materials for smaller, regional grocery stores and chains.