Release Your Inner Chef
- THE CHALLENGE:
- Promote turkey as an all-occasion meat alternative.
- THE SOLUTION:
- To demonstrate the versatility of this meat option, consumers were challenged to submit their favourite original turkey recipe online for a chance to win great prizes and be featured in the 2010 Ontario Turkey recipe booklet. The Ontario Turkey brand was extended further in-store with a variety of support materials for smaller, regional grocery stores and chains.





