I Love My Troy-Bilt

THE CHALLENGE:

Generate brand awareness and drive online traffic.

THE SOLUTION:

Take a light-hearted approach to seasonal property maintenance in Canada with a campaign that featured lawn mowers and tractors in summer and snow throwers in winter. Included in the program were billboards, print ads, point-of-purchase items, website and banner ads. The winter strategy featured snowstorm triggered ads on The Weather Network that drove consumers to an online contest site.