DAVE KNOWS

THE CHALLENGE:

Utilize print ads to drive traffic online. Provide sales support materials.

THE SOLUTION:

Expanding on the widely recognized “Ask Dave/Dave Knows” creative platform, we continued the Q&A format of client testimonial ads. Each ad focused on tailored solutions delivered for a specific client and featured Dave along with clients as the primary visual. Every ad was reconfigured as a sell sheet that could be given to potential customers in any combination according to matching needs. For a memorable impression, the sales team was provided a unique pyramid-shaped direct mail piece containing service information and executive keepsake. Dave is routinely asked for autographs.