TURNING OVER A NEW LEAF

THE CHALLENGE:

Rebranding/Brand Awareness

THE SOLUTION:

With their 20th Anniversary rapidly approaching, a decision was made to make some changes. Simple rebranding was not enough. The results of research identified some key attributes, including an interesting reoccurring theme. Partnership. This was the cornerstone of their approach for both internal and external relationships. Starting from ground zero, a new brand identity was created, infused with a more modern, ‘approachable’ look. It led to a new name, logo, tagline and complete redesign of all internal and external marketing/advertising elements.