Case Studies

Background

Eyelight has worked closely with Piller's to develop their brand image through many media types. Package design is often a first point of contact for consumers. While each product has it's own identity, the Piller's brand is most prevalent and unifies the whole product line.

Problem

On a larger scale, the 30sec. television spot created for Piller's focused on Piller's as part of the family...with the 'Sounds of Summer Campaign'.  Radio spots were also designed to capture 'family moments' creating a positive connection with Piller's.

Solution

In-store retail point of purchase displays draw customers to a central location, as well as coupons, shelf danglers, signage and more convey direct messages about a product.