Case Studies
Mitten Vinyl Product Collateral
Product Brochure
Package Design
Product Web Page
Background
As Canada's leading manufacturer of vinyl siding, Mitten Vinyl had created a new insulated siding to be introduced in Canada as well as the United States. There were competitor products, but nothing like this!
Problem
Mitten needed to develop a product name & brand image as well as a complete sales package for the launch.
Solution
Eyelight worked closely with the Mitten US and Canadian marketing teams to develop the new name "Insulplank™", as well as it's new logo. As well, Eyelight designed the sample case and the sales literature. Insulplank™ was a huge success!