A well-designed and informative brochure or catalogue can go a long way in your marketing efforts. It’s the silent salesperson that keeps selling your product or service long after your customer has left the store or business meeting, emptied their mailbox, or spoken with a sales associate. It offers a tactile story-like experience that addresses several aspects of your company, product or service, in a manner that allows you to control the flow of content.
An annual report offers many of the same features, although its primary function is to provide a financial summary to stakeholders. It will also act as an informative tool to showcase the goals and events achieved over the past year.