Blogging Should be a Part of Your Business Strategy
Odds are good that you've read a blog today without even realizing it. Learn what blogs are and how they could benefit your business and employee development.
Brand & Website Design for Cabochon
Eyelight developed the brand and website for Cabochon, a company that teaches people important life skills.
Bring Christmas to Homeless Teens
Did you know that an average of 50 homeless teens are sleeping on the streets every night in Kitchener-Waterloo? When we learned about the 50 Teens 4 Christmas project, we decided we had to get involved, stat!
Random Act of Kindness Day
It all started when Anne Herbert scrawled the words, "practice random acts of kindness and senseless acts of beauty," on a place-mat in 1982. Since then, we’ve seen bumper stickers, a book of stories (Random Acts of Kindness) and of course the movie, ‘Pay It Forward’.
Using Twitter to Improve Customer Retention
Social media is changing how customers interact with and talk about the companies they do business with. To be successful you need to be where customers are talking about you, ready to listen and respond.
The Touch Screen Display
Beautifully designed and responsive devices such as the iPhone have popularized touchscreen technology and placed it in our hands. But touchscreens have been around for nearly a half-century and reaching into our lives in a myriad of ways.
The Cost of Outdated Web Content
Too many businesses take a “launch it and forget it” approach to their website which leads to out of date content, inaccessible pages and files. Not only can this create a bad experience for customers, it’s also bad for business. We outline a plan for improving and maintaining website quality that will help ensure your website works for visitors.
Turn Six Degrees of Separation into Three
LinkedIn is new territory for me. I dipped my toes in the waters a couple of years ago, adding connections but not mining them because, from my Canadian perspective, it's rude to poke into other people's business. Checking out my connections' connections felt like digging into their personal stuff.
25 Years of Eyelight Marketing in Waterloo Region
When Eyelight opened its doors in 1986, I never imagined we’d someday celebrate 25 years of service in the marketing world of Waterloo Region. We began as a group of talented, eager freelancers, coming together to be stronger as a united force.
Is Printed Advertising Obsolete?
Do we still need ink on paper? Are the various forms of electronic technology honestly and truly making print obsolete?
Social Media Impact
Social media is quickly becoming a must have tool for business and life in general. Much like the telephone, email and web, social media is destined to become a ubiquitous communication tool.