You finally have the approval, budget and timeline to move forward with developing the new website you’ve been waiting so long for. It’s just a matter of getting started and it will all fall together really quickly, right?
Well, yes and no. If you’re working with an agency partner who has a successful track record of developing websites and a proven process to aid efficiency, that’s a big step in the right direction.
While there are many activities that will affect how quickly the website project gets done, content development by far is the biggest hurdle clients struggle with if they are going to prepare the content themselves.
It’s one of the most important parts of your website, and the one that can wreak havoc on your day-to-day work schedule because it can demand a lot of time. There are ways to manage the content development process effectively which we’ll explore shortly, but for the most part, understanding in advance that a new website will require a time commitment will help you set realistic expectations for yourself, your team and the project’s completion.
Several clients have asked me, “How much of a time commitment is needed? I was planning on being involved, but not THAT involved.” Even if you have an agency partner who is guiding you through the process and contributing to your site’s development, ultimately you know your customer and business best so you’re the best expert for the job when it comes to content.
Good Content Takes Time
It isn’t always easy or fast. It takes effort. It will always take more time than you think.…AND it’s worth it!
Your website is one of the most powerful marketing tools your business has because it’s the medium that most customers will see and engage with. When your customer is giving you THEIR time and attention by going online, you need to reward them for providing you with this opportunity by delivering engaging content that meets their needs.
What does content include?
Content development goes beyond just plain text for each page. It can include a broad range of communication forms that effectively market your message and help customers find the information they’re looking for.