Did you know that the human brain processes visual information 60,000 times faster than text? Just think about your logo and the impact it has from a visual perspective!
Your logo is a unique symbol that graphically represents your product, service or company to the world! Oddly enough once it is created, it usually doesn’t stay the same over time.
As consumers, we are influenced by so many changing trends in fashion, music, technology and more! It all impacts our lifestyle. Many brands are updated to reflect these changes as a way to remain relevant and continue to capture market attention.
How Long is Too Long Before Updating Your Logo?
While a well-designed logo will stand the test of time, how long is too long before it requires an update?
Even the oldest brands that are household names, like LEGO®2, have changed. For almost 80 years, the brand has evolved to keep its appeal and be competitive in an oversaturated market of children’s toys.