One thing I still hear often from new clients is, “Make sure there's no scrolling on our website. I don't like to scroll.” I really question this thinking. Yes, it's essential to have your most important content above the fold (being the theoretical cut-off in which the visitor has to scroll to start seeing more content); however are we doing more damage by trying to squeeze every bit of information into a very small space? The answer is almost always yes.
Squeezing every piece of content above the fold could be compared to leading a customer into a room where a half dozen people yell at them simultaneously to get their attention. Who should they listen to? Which person has the actual information they are looking for? Do they feel welcomed and at ease, or confused, defensive and frustrated?
A good designer knows that content and design elements need room to breathe so the eye can focus on the most important elements first, like what your company does and its key selling proposition or message. If you make the right first impression, a visitor will know that you are qualified to help them with their particular need and have no problem scrolling to find more information because they know they are in the right place.
Scrolling is Everywhere
If I haven't convinced you yet, the thought that scrolling is bad is terribly dated for a couple key reasons:
- Many content-rich sites that people spend most of their time on every day require scrolling. Take a look at any search engine, newspaper, blog, shopping or social networking site. Since we're spending most of our time on sites like these, we're all used to scrolling to see content. Its second nature, we don't even think about it.In the examples below there's lots of valueable content below the fold. Trying to fit everything above the fold would be impossible and ineffective.