Your brand is the essence of your business. It’s the distinct identity that defines who you are, what you stand for, how your customers know you, and what they expect when interacting with you.
It’s amazing how many things your brand touches; everything within your business operations from Customer Service to Sales, Human Resources, R&D, Production, Administration, Purchasing, and of course Marketing.
Whether you’re launching a new brand or going through a rebranding exercise, the impact of this activity on your marketing materials, budget and timelines can be very significant.
The whole picture doesn’t become clear until you make a list of everything that will need to be developed or changed to reflect your new look. Even when you’ve done so, it still feels like you’re missing something.
To make this process a little easier, Eyelight has developed this great little checklist that outlines the key marketing materials you may need to create to launch your new brand or revise if you’ve rebranded. Our clients have found it very helpful as a starting point and an excellent resource for future marketing considerations.