Integrated campaigns employ multiple forms of media incorporating a mix of traditional methods such as direct mail, print ads, radio, transit and billboards, along with non-traditional online advertising such as social media, AdWords and banner ads to name a few.
The goal of a strategic media mix is to communicate a unified message across a variety platforms that effectively reaches your target audience at multiple touch points to build awareness. A successful campaign manages consumer perceptions and responses, while impacting attitudes towards your product or service.
What's On This Page:
An integrated campaign with a consistent message will:
- strengthen your brand.
- build trust with your customers.
- lessen confusion about the benefit of your product or service.
- create uniformity with visual elements.
- streamline your budget with reusable creative elements.