About Us


This year marks Eyelight’s 30th anniversary! Over the years, we’ve had the privilege of working with many great clients on a variety of exciting marketing projects to help them advance their business.

As of September 29, 2017, Eyelight’s owner Debbie Repke, retired. Some of our key staff members (Anson LeClair, Janice Powell and Janet Day) and many of Eyelight’s existing clients have transitioned to Studio Locale; a leading, local branding and communications agency who will continue to provide the level of exceptional client service and high quality work Eyelight was known for.

We invite you to explore Eyelight’s website as it demonstrates the capabilities that still exist with our key staff members who are now at Studio Locale. If you need branding, logo design, web & app development, package design, marketing materials or digital marketing services, we’d love to hear from you!

A Partnership First Approach

We’ve worked tirelessly to earn a reputation as a full-service provider that listens, understands and delivers results. We’re passionate about what we do and our projects reflect it.

At Eyelight, we value honesty, integrity and respect; the foundation for creating a trusting and long-term partnership with each client. The greatest compliment we continually receive is the length of ongoing relationships we have with so many customers. It speaks volumes to the high level of satisfaction, mutual respect and value of service we provide.

Many clients have taken time to share the positive experience they’ve had working with Eyelight. Here’s what they had to say.

What's On This Page:

  1. What does our name and tagline mean?
  2. Get the Full Service Benefit
  3. Behind the Scenes
  4. Memberships
  5. Community Support
  6. What Our Clients Are Saying


What Does Eyelight Mean?

I’m often asked what Eyelight means. An eyelight is the singular reflective white light added to a portrait or painting that immediately brings focus and life to the subject. In essence, it’s the spark of life. For us at Eyelight, it’s the spark of an idea that brings life to your brand. Debbie Repke
Creative Director and Co-owner

What does our tagline mean?

“Seeing Things Differently”

Whether it’s a branding exercise, printed piece or website, Eyelight sees things differently with 30 years of experience and proven processes.

Experience has taught us that the glass is not half full or half empty, it’s always full (half full of liquid and half full of oxygen).

 It’s this type of creative thinking and ability to see things differently that separates us from the rest of the pack and is a core value we work hard to bring to every project for our clients.

The result of our ability to look at things differently is reflected in the successful results we help clients achieve and the long-term relationships we establish through ongoing collaboration.

We dig deeper than other agencies to achieve a full understanding of your business or organization by absorbing every detail about your products or services, target market, challenges, and competition. Plus we ask questions, lots of them. Some you may not have even heard before. It’s our job to know the challenges you’re facing so we can apply our extensive knowledge, expertise and a fresh perspective to help you develop and execute the right strategies, creative design, and marketing tactics that will connect you with your customer.

Get the Full Service Benefit

One of Eyelight’s greatest strengths is being a knowledgeable partner you can rely on for a wide range of marketing services. Our extensive in-house capabilities from marketing strategy to design and website solutions are unmatched by any boutique-style design firm in Waterloo Region.

Here are the benefits you can expect when working with our team on ALL of your marketing:

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Flexible Scheduling & Available Resources

With multiple staff in various disciplines, it’s easy to shift and dedicate the resources your project needs because we’re in charge of our own schedule and not at the mercy of outside contractors.

Behind the Scenes – What You Don’t See Makes a Difference

It’s a known fact that the creative process is far more right brain than left. When you have solid processes in place to go with it, it’s the perfect combination (and where we excel).

Not only are we great creative thinkers, we have proven business processes and practices in place that our clients find invaluable. Some of these systems include:


Logo Communitech

Eyelight has been a proud member of Communitech since 2004. We recognize the importance of the organization’s involvement as a valuable resource within the technology sector, as well as empowering new enterprises within the Region. communitech.ca

Logo Uptown Waterloo BIA

As a proud member of the UpTown Waterloo Business Improvement Area since 2002, Eyelight is an avid supporter of the organization’s initiatives and events to promote the uptown core as a beautiful place to live, work, learn, play and shop. Eyelight is focused on giving back to the community and helping local businesses through its active participation on the BIA’s Marketing Committee. uptownwaterloobia.com

Logo Greater Kitchener Waterloo Chamber of Commerce

Eyelight is proud to be an active member of the Chamber and has been an avid supporter of the organization since 1988. greaterkwchamber.com

Click for the BBB Business Review of this Advertising Agencies & Counselors in Waterloo ON

As an accredited business with the Better Business Bureau since 2008, Eyelight is proud to have an A+ rating. mwco.bbb.org

Community Support

Over the years, Eyelight has actively supported many groups and organizations such as: 

Logo Junior Achievement

For over 15 years, Eyelight has been a proud supporter of Junior Achievement (JA) Waterloo Region; a non-profit organization with more than 700 volunteers dedicated to providing business education to young people who will become the future workforce of our country. By providing a valuable learning experience to over 10,000 students annually, JA is truly making a difference by helping kids reach higher and achieve their entrepreneurial dreams. waterloo-region.jacan.org

Logo Kitchener-Waterloo Comedy Festival

Everyone loves a good laugh and after working with the Silly People for 5 seasons via the Waterloo Arts Festival, we’ve enjoyed quite a few. It was natural to partner with them when they refocused their efforts and created the Comedy Festival, in support of The Food Bank of Waterloo Region. Eyelight continues to provide marketing assistance with creative design support for the event in Waterloo, Port Credit and Burlington. waterloocomedy.com

What Our Clients Are Saying

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Iain Thomson
If you’re looking for an agency that’s going to ask the right questions, place strategy at the heart of the process, and ensure that all of your marketing works together towards achieving your goals and building your brand, then Eyelight should be your next phone call. Iain A. Thomson
Iain A. Thomson & Associates Inc.